1 · Launch & vibe
Drop $ATLAS, set the tone, get the bear in front of people. No hype theater.
Roadmap
The plan, loosely.
Chill pace. Real moves.
2 · Brand the bear
Lock the visual identity, sticker packs, meme kit, animated scenes — everything cozy and recognizable.
3 · Community lift
Onboard top XRP community voices and a handful of KOLs we actually vibe with.
4 · NFT mint
Drop the first relics. Mint funds flow into LP and chart support.
5 · Merch IRL
Tees, plushies, hats, stickers. ATLAS off the screen and into people's hands.
6 · Real-world ads
Billboards, screens, maybe a wrapped truck somewhere weird. Low-key but loud.
7 · Burns & LP adds
Steady burns and liquidity pushes out of the escrow over time.
8 · Keep going
New destinations, new drops, new scenes. The tour doesn't really stop.